AI Dictionary
Headings: The Outline AI Reads First
Technical meaning. Headings are HTML tags (<h1> through <h6>) that mark the titles and subtitles of a page in order of importance. The <h1> is the main heading, the single most important statement of what the page is about, and the smaller numbers are sub-sections beneath it. In plain English. Headings are the outline of…
Read MoreThe Title Tag: The Label on Your Page Spine
Technical meaning. The title tag is a piece of HTML (<title>) that defines the official title of a web page. It is the text shown in the browser tab, the headline in search results, and one of the first things any crawler reads to understand what a page is about. In plain English. The title…
Read MoreStructured Data: Labeling Your Facts for Machines
Technical meaning. Structured data is information on a web page written in a standardized, machine-readable format (most commonly JSON-LD using the Schema.org vocabulary) that explicitly labels what things are: this is the business name, this is the address, these are the hours, this is the price, this is a review. In plain English. To a…
Read MoreThe Hidden “Do Not List Me” Sign on Your Website
Technical meaning. A “robots meta tag” is a small instruction in a page’s code (or an X-Robots-Tag in its server response) that can tell crawlers not to index a page, not to follow its links, or not to use it for AI. Common blocking values include noindex, nofollow, and noai. In plain English. This is…
Read MoreWhy Some Sites Are Invisible Without JavaScript
Technical meaning. JavaScript is a programming language that runs in your web browser to build parts of a page after it first loads. A page is “readable without JavaScript” when its actual words and content are present in the raw page that arrives first, before any of that extra code runs. In plain English. Some…
Read MoreWhat a Sitemap Is, in Plain English
Technical meaning. A sitemap is a file (usually sitemap.xml) that lists the pages on a website so that search engines and crawlers can find them all. It acts as an index, telling automated visitors what exists and where to find it. In plain English. Imagine a library with no catalog. A visitor might stumble onto…
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