Deepfake

Technical meaning. A deepfake is synthetic media that imitates a real person, voice, image, or event.

Why it matters. Synthetic media that can imitate real people or events.

Where people see it. You see the term in news about fraud, politics, celebrity images, voice scams, and media verification.

Small business example. A business owner might receive a fake voice message that sounds like a partner asking for a payment.

Mistake to avoid. Do not rely on appearance or voice alone for sensitive approvals. Use a second trusted channel.

Related terms. Multimodal AI, AI Assistant, Copilot.