Token

ai-token

What it means. A token is a small chunk of text an AI model reads and writes, usually a few characters or part of a word. Models do not process whole sentences at once. They process sequences of tokens. Why it matters. Cost, speed, and limits are all measured in tokens, not words. Longer prompts…

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API

ai-api

What it means. An API (application programming interface) is a defined way for one piece of software to ask another for something and get a structured answer back. When your app uses an AI model, it talks to that model through an API. Why it matters. Almost every AI feature you add depends on an…

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Mobile Site Speed: The Sticky Door Costing You Visitors

mobile-site-speed

Technical meaning. Mobile site speed measures how quickly your website loads and becomes usable on a phone. Google’s PageSpeed Insights reports lab and field measurements and summarizes them with a 0 to 100 performance score. The underlying measurements include how quickly people can see, load, and interact with the page. In plain English. It is…

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The Google Knowledge Graph: Does Google Know Who You Are?

google-knowledge-graph

Technical meaning. The Google Knowledge Graph is Google’s internal database of real-world entities, people, places, organizations, and things, and the facts that connect them. It is what powers the information panel that sometimes appears on the right side of Google search results. In plain English. Google does not just match words; it tries to understand…

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Open Map Data: The Free Map Assistants Quietly Use

open-map-data-assistants

Technical meaning. OpenStreetMap is a free, openly licensed map of the world, built and maintained by a global community. “Open map data” refers to whether your business is recorded as a place in this and similar open mapping datasets. In plain English. Beyond Google’s map, there is a free, shared map that many other apps,…

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Knowledge-Graph Entities: Your Record in the Machines

knowledge-graph-entity-wikidata

Technical meaning. Wikidata is a free, structured knowledge database from the Wikimedia movement, where facts are stored in a machine-readable form. An “entity” is a single record in it: a person, place, or organization given a unique identifier and a set of linked facts. In plain English. If Wikipedia is the encyclopedia article written for…

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