Posts by Joshua D. Patterson

Technical meaning. Mobile site speed measures how quickly your website loads and becomes usable on a phone. Google’s PageSpeed Insights reports lab and field measurements and summarizes them with a 0 to 100 performance score. The underlying measurements include how quickly people can see, load, and interact with the page. In plain English. It is…

Technical meaning. The Google Knowledge Graph is Google’s internal database of real-world entities, people, places, organizations, and things, and the facts that connect them. It is what powers the information panel that sometimes appears on the right side of Google search results. In plain English. Google does not just match words; it tries to understand…

Technical meaning. OpenStreetMap is a free, openly licensed map of the world, built and maintained by a global community. “Open map data” refers to whether your business is recorded as a place in this and similar open mapping datasets. In plain English. Beyond Google’s map, there is a free, shared map that many other apps,…

Technical meaning. Wikidata is a free, structured knowledge database from the Wikimedia movement, where facts are stored in a machine-readable form. An “entity” is a single record in it: a person, place, or organization given a unique identifier and a set of linked facts. In plain English. If Wikipedia is the encyclopedia article written for…

Technical meaning. Wikipedia is a free, publicly edited online encyclopedia. A Wikipedia page about a business or person is a community-maintained article that many search systems and AI tools treat as a strong reference signal because it is widely cited, linked, and structured. In plain English. When an AI wants to “know” about something, Wikipedia…

Technical meaning. Headings are HTML tags (<h1> through <h6>) that mark the titles and subtitles of a page in order of importance. The <h1> is the main heading, the single most important statement of what the page is about, and the smaller numbers are sub-sections beneath it. In plain English. Headings are the outline of…