Experience
Thirty years in systems. Three years deep in modern AI.
I have been building, repairing, and reasoning through software systems since the early web. I have watched technology cycles come and go: websites, hosting, virtualization, cloud platforms, automation, mobile, machine learning, and now large language models.
Every wave arrives with hype. The underlying systems still matter.
My work is focused on helping people separate useful technology from noise. That includes AI visibility, software architecture, automation, business systems, and the practical decisions that determine whether a tool creates leverage or becomes another expensive dependency.